Autoresponders will allow you to increase your Internet Marketing Success

So, you are needing more time to concentrate on growing your business....? Then you need to get yourself an autoresponder. An autoresponder will become your best friend from the moment you sign up with one, they will work tirelessly 24 hours a day for you without stopping for lunch or toilet breaks or whatever.

They are basically a refined way of answering all your enquiries, storing your contacts and marketing your recommended products. They liaise with your subscribers and issue news and updates on your behalf, they are a bit like having your very own secretary without the expense or complaints about being over worked and under paid. They will work all day and night, week in week out, bank holidays included….
Your good friend the autoresponder will allow you to play your favourite sport, socialise, shop or whatever you want to do and it will still build your business when you’re not there.

The definition of an Autoresponder:
The autoresponder is an automatic program and service designed to take care of responding to emails sent by existing or potential customers. Answering emails personally takes up a lot of valuable time for both you and your customer. Not only do autoresponders allow you to spend the time elsewhere in your business, but also gives your customers access to the information almost within an instant. People expect to top of your priority when enquiring about your business or products, so it is a win win situation with an autoresponder. Your customers get priority and you get to save valuable time on other aspects of your business.

Autoresponders are always punctual and polite!
Your new members will always be welcomed to your website as well as thanking them for subscribing to your newsletter if you have one. You will want to know what the advantages are of making a friend out of an autoresponder as opposed to simply listing the information on the site?
An important feature of autoresponders is that they send you an email notification each time a response is sent out. This allows you to keep a record and track the success of your promotions, as well as have the email addresses of potential customers at your fingertips and easily send out updated and new information to them. It is imperative to choose an effective autoresponder. An autoresponder should be as personal as possible and send out follow-ups to potential customers since it has been proven that persistence pays off.Statistics have proven it can take up to seven contacts with your potential customer before a final sale is made.

In general, an advertisement should be short and to the point. However, if the customer has asked to see specific information, an effective autoresponder should allow you to place as much text on the page as you wish. The autoresponder that you choose should provide automatic updates to customers free of charge. All automatic responses will be welcomed to your marketing strategy and will go along way to automatically increase traffic to your site. Be certain that the one you choose includes all the extras that will send your site to the top and your profits through the roof.

The autoresponder is one tool that will not cost you a deal when compared to what it can achieve. There are many free autoresponders online from several sources. But, if you are serious about your business becoming a success I would not recommend that you use a free autoresponder to do business online. There are two reasons for this that come to mind - Firstly, if you use a free autoresponder the company has the right to place Advertisements in all your outgoing emails. Secondly, you are almost certain to lose your credibility and look like a complete novice. Most of the better autoresponders will give you a free trial. Now although you get a free trail, it is different form using a free autoresponder as it is just simply a case of try before you buy. I have used several different autoresponders over the last few years, but only two ever met my approval which I would feel comfortable to recommend to others.

The two companies I can recommend are Getresponse run by founder and owner Simon Grabowski and Aweber run by founder and owner Tom Kulzer. Both are excellent and I would say there is very little to choose between them. I use Getresponse but another great autoresponder is Aweber
I found Getresponse to be a little more user friendly and easier to navigate. Even though I lean towards Getresponse, I can't take anything away from Aweber - so my advice is to go to Getresponse and then go to Aweber and decide for yourself which one you think suits your business needs the best.